Live & Louder Productions Launches to Revolutionise Cricket Coverage Across the Caribbean and Beyond
A bold new era in cricket coverage has begun with the launch of Live & Louder Productions, a company dedicated to live production and storytelling, set to redefine the experience of cricket fans across the globe. Live & Louder will be responsible for the production of the Caribbean Premier League (CPL), the Global Super League (GSL), and Cricket West Indies (CWI) international matches.
Bringing together elite production talent, cutting-edge technology, and a passion for storytelling, Live & Louder Productions is committed to delivering an unmatched standard of cricket coverage -celebrating the regional vibrancy of cricket while serving a global audience.
At the helm is Pete Russell, Chief Executive Officer, whose extensive experience in cricket administration and commercial development has been pivotal to CPL’s rapid global growth.
Huw Bevan, appointed Executive Producer, brings a wealth of experience from major global cricket events, including ICC World Cups and franchise leagues. His fan-first, innovation-driven approach will be central to Live & Louder’s creative identity.
Lisa Fortune, Head of Production, is a seasoned leader with over 25 years of experience at top-tier production houses including Sunset+Vine, CTV, Supersport, and Trademark Productions.
Paul Pritchett-Brown, Creative Director, brings a strong background in editing, directing, and content creation. He specialises in crafting immersive, brand-aligned storytelling with a focus on quality and collaboration.
The wider Live & Louder team includes some of the most accomplished production professionals from around the world. From producers and directors to camera crews and graphics teams, the operation combines cricket expertise with technical mastery to capture every moment with flair and precision.
Live & Louder Productions is platform agnostic, embracing a flexible approach to content delivery across traditional broadcast, multiscreen, mobile, and emerging digital platforms. From television screens to tablets and handsets, the company’s infrastructure is designed for multi-market, multi-format delivery - tailored to meet the diverse needs of today’s audiences.
Technological innovation lies at the heart of the company’s operations. With a strong emphasis on remote production models and appropriate workflows, Live & Louder ensures world-class coverage while accounting for the unique geographic and logistical realities of global production.
Live & Louder is partner-friendly, collaborating with broadcasters, streamers, and digital platforms to create customised, compelling coverage for different markets. Beyond the broadcast, Live & Louder is investing in the development and nurturing of talent across all areas of the production ecosystem - from technical roles to creative leadership.
The company also champions a fun, energetic, and entertainment-driven culture, combining world-class professionalism with an ethos grounded in storytelling, music, and visual excitement which can be seen in the work Live & Louder have done in the Caribbean.